最近刚刚开始接触这方面的东西,也深受其害,Google实在是太强大了,只有多学习才能上手啊。
http://www.jimkarter.com/2007-11-23-google-adwords-quality-score-checklist.html
- Make your landing page on a website which has a old and reputable domain.
- Your domain should have sufficient number of pages listed in Google. I think 50 is a sufficient number to start with. But more the better.
- Have some backlinks from other websites/blogs to your landing page as well before going for full fledge with Adwords.
- Optimize your landing page for the keywords you are bidding at (on-site optimization). This is very important.
- Remember to have links from your landing page to your privacy policy, support and contact us page.
- If possible provide phone number and address on support and contact us pages.
- Your site should have some (I think 10 is a good figure) other pages (article pages?) related to your landing page.
- Google is also having an overall quality score to your account. So your older account is going to work better than fresh new.
- Use same “display URL” and “destination URL” if possible. Google thinks your url valuable enough that you actually want to show it.
Please remember that SEO optimized sales letter writing is an art. So hire a right person for the job.
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